Ecommerce and marketing for spirits brands

PourPath at a glance

Bottles on our shelf

69: A small shelf, on purpose. See the shelf

Business days to ship

1–2: By GLS or FedEx. How we ship

Signature delivery

21+: An adult signs for every delivery.

Brand shops beside the brand’s own site

2: One WordPress site, one Framer site. See them

Selected work

Work you can click

Every example below is live right now. Each comes with one detail you can check in under a minute, and the link to check it.

Bottles with our name on them

Like what you see? Tell us about your brand, or email support@pourpath.com.

What we do

What we do for spirits brands

Start with one, or stack them: build your store, let us handle the selling, then grow your brand. Each service points back to work you’ve just seen; where we haven’t shown it here, ask and we’ll walk you through examples.

01 · Build your store

Host your store

Your shop on your own domain, run by us: hosted on Google Cloud with HTTPS included, with checkout, delivery and order questions taken care of behind it.

• An address like shop.yourbrand.com, in your design.
• Square checkout with cards, Apple Pay and Google Pay.
• Orders ship in 1–2 business days with an adult (21+) signature.

See it: Hornbrook Gin · Terranova Spirits

Build a new site

A storefront designed around your label — your colors, type, photography and voice — not a template with your logo dropped in.

• A page for every bottle, with the story behind it.
• An order confirmation in your look, then shipping and delivery updates.
• Buyers confirm they’re 21 or older when they place an order.

See it: every shop above has its own look

Keep your current site — even Shopify

Keep the website you have, on Shopify, WordPress, Squarespace, Wix or Framer. We add your spirits shop at an address like shop.yourbrand.com, you link to it from your menu, and checkout, order support and 21+ delivery run behind it.

• Already running beside a WordPress site and a Framer site.
• On Shopify? Keep it for your story, merch and email.
• Want a deeper connection? Tell us your setup and we’ll scope it.

See it: Terranova (WordPress) · Hornbrook (Framer)

02 · Sell, handled for you

We sell spirits too, so your shop runs on the same commerce engine as pourpath.com. Orders on the brand shops we run are fulfilled by a licensed retail partner, and their checkout says so.

Square checkout

Credit and debit cards, Apple Pay and Google Pay.

21+ at both ends

Buyers confirm they’re 21 or older when they order; an adult signs for every delivery.

Ships in 1–2 business days

By GLS or FedEx, with live carrier rates at checkout.

Order emails

An order confirmation in your look, then shipping and delivery updates.

Sales tax at checkout

Calculated automatically on every order.

And a place on our shelf?

That part isn’t for sale. If we carry your bottles, they sit on pourpath.com beside the craft whiskey, agave and rum we already stock — a page for every bottle, a page for your brand and, for the right release, a landing page like Hard Truth’s. What we stock and feature is decided bottle by bottle and is never part of a service package.

See the Hard Truth page

03 · Grow your brand

Digital marketing

Get found, then get chosen: search-friendly pages and structured data built the way we build pourpath.com, plus email campaigns to your customers that you approve before they send.

• The approach behind pourpath.com, where every bottle, brand and collection page reaches crawlers and AI assistants as plain HTML.
• Email campaigns drafted from your brief, tracked for opens and clicks.

Check it: pourpath.com/llms.txt

Social media marketing

Posts built around your releases, barrel picks and events, for the platforms your drinkers use, aimed at adults of legal drinking age.

• A plan built around your release calendar.
• Responsible messaging, aimed at adults 21+.
• You approve every post before it goes live.

Influencer promotion

We help promote your brand across creators and influencers with adult audiences. Every post where a creator is paid or given product is disclosed, and you approve it before it runs.

• Creators matched to your style and price point.
• Creators 21 or older who look it and are known to their audience; anyone else on camera — models, actors, lesser-known creators — 25 or older (DISCUS Code).
• “Ad” or #ad in every sponsored or gifted post, plus the platform’s paid-partnership label where it has one.
• The brand information TTB requires, by tag or link.

Not sure where to start? Tell us about your brand and we’ll suggest one.

How it works

From first note to first order

Four steps. No long forms, and no attachments until we ask.

1. Tell us about your brand

   About two minutes on the form below: your bottles, your website and what you need.

2. We look, then we talk

   We read up on your bottles, your label approvals (COLAs) and how they reach California, then set up a call. If we’re not the right fit, we’ll say so.

3. We build

   A shop on your own domain, a new site, or a shop beside the site you already have. You sign off before anything goes live.

4. We launch and keep pouring

   Orders ship in 1–2 business days with an adult signature, and your marketing keeps working, with regular updates on how it’s going.

Compliance

How we keep it by the book

Spirits are regulated at every step. Here’s how we work, in plain words.

• A licensed retail partner sells to your customers

  Orders on the brand shops we run are fulfilled by a licensed retail partner, not by your brand, and the checkout says so before anyone pays. Sales tax is calculated at checkout.

• 21+ at both ends

  Buyers confirm they’re 21 or older when they place an order, and an adult signs for every delivery.

• Marketing for adults only

  Ads and posts go where at least 73.8% of the audience is 21 or older (DISCUS Code), with responsible-drinking messages and no potency or health claims.

• Disclosed, every time

  Creators disclose every material connection, paid or gifted, in the post itself (FTC Endorsement Guides), and carry the brand information TTB requires, by tag or link (TTB Industry Circular 2024-1).

• Our shelf isn’t for sale

  What we stock and feature is decided bottle by bottle and is never part of a service package.

This is how we work, not legal advice — your counsel has the final word. Updated October 2026.

Sources

• TTB Industry Circular 2024-1
• DISCUS Code of Responsible Practices (2023)
• FTC Endorsement Guides (2023 update)
• Shopify’s alcohol guidance

FAQ

Questions brands ask us

Straight answers, updated October 2026. Don’t see yours? Ask it in the form below.

What does PourPath do for spirits brands?

We help spirits brands sell and market online. PourPath is an online spirits shop in West Sacramento, California. For brands, we build and host online stores on your own domain, add a shop beside the website you already have (Shopify included), and market your bottles to adults 21 and over with digital, social and influencer campaigns. We work with spirits brands, craft distilleries and importers, and with other beverage brands, retailers and private clubs case by case.

Do we have to leave Shopify or our current website?

No. Keep your site — Shopify, WordPress, Squarespace, Wix or Framer — for your story, content and merch. We set up your spirits shop at an address on your own domain, such as shop.yourbrand.com, and you link to it from your menu; checkout and the 21+ confirmation run on our platform, and orders ship with an adult signature, fulfilled by our licensed retail partner. Brands already sell this way beside a WordPress site and a Framer site. Shopify’s own alcohol guidance leaves licensing and age verification to the seller. Want a deeper connection to your Shopify store? Tell us your setup and we’ll scope it with you.

Shopify’s alcohol guidance

Can you build us a new website or host our store?

Yes. We design the store around your label, colors, photography and voice, put it on your own domain with HTTPS, and run it on the same platform as pourpath.com: a page for every bottle, Square checkout with cards, Apple Pay and Google Pay, an order confirmation in your look, and orders that ship in 1–2 business days with an adult signature. Hornbrook Gin’s and Terranova Spirits’ shops are two we run today.

Who sells the bottles to our customers: PourPath or our brand?

A licensed retail partner, not your brand. Orders on the brand shops we run are fulfilled by a licensed retail partner, and the checkout says so before anyone pays. Buyers confirm they’re 21 or older when they order, sales tax is calculated at checkout, and an adult signs for every delivery. On our first call we’ll tell you which licensed retailer handles your orders and how pricing works.

Will working with PourPath affect our distributor or importer?

Tell us how your bottles reach California today — a distributor, an importer or a license of your own — and we’ll talk through how a shop fits around it. No California route yet? Say so in the form.

Can our bottles be sold on pourpath.com?

If they’re right for our shelf, yes. We keep the shelf small and choose bottles one at a time. Bottles we carry get their own product pages and a page for the brand, and the right release can get a full landing page, like Hard Truth Distilling Co.’s 7-Year trilogy. What we stock and feature is decided bottle by bottle and is never part of a marketing package.

Every brand on our shelf

How do you market our brand?

We plan it with you around your releases: pages built so search engines and AI assistants can read them — the way pourpath.com is built — email campaigns you approve before they send, social posts, and influencer partnerships, all aimed at adults 21 and over. We don’t promise rankings, follower counts or sales figures; we agree up front on what we’ll measure and report back on it.

Do you work with influencers, and is it compliant?

Yes, with guardrails. We work with creators who are — and look — 21 or older and are known to the audience they post to, and with anyone else on camera — models, actors and lesser-known creators — aged 25 or older (as the DISCUS Code asks), all with audiences of legal drinking age. Any payment or free product is clearly disclosed in the post itself, as the FTC’s Endorsement Guides require, with the platform’s paid-partnership label on top where there is one; posts carry the brand information TTB requires, by tag or link (TTB Industry Circular 2024-1); and you approve every post before it runs. No bought followers, no fake reviews.

FTC Endorsement Guides · TTB Industry Circular 2024-1

Where do orders ship, and how fast?

Orders ship within 1–2 business days by GLS or FedEx, within the United States only, and an adult (21+) signs for every delivery. Enter an address at checkout to see the shipping options and rates for it. Eligible Sacramento-area addresses can also pick up free at Roco Wine & Spirits in West Sacramento or Folsom.

Shipping details

Which brands has PourPath worked with?

On pourpath.com: our page for Hard Truth Distilling Co.’s 7-Year trilogy, an online allocation we worked on directly with the distillery; Kindred, our straight bourbon collaboration with Buzzard’s Roost; and Pour Cali, a single Old Louisville barrel we picked. We also run the online shops of Hornbrook Gin (shop.hornbrookgin.com) and Terranova Spirits (shop.terranovaspirits.com). Each one is linked in the work section above.

What does it cost, and how long does it take?

It depends on what you need, so we quote after a first call, once we know your bottles and which services you want. You’ll have the price and a timeline before any work starts. One thing is never for sale: what we stock and feature on pourpath.com is decided bottle by bottle, never as part of a paid package.

How do we get started?

Send the form on this page, or email support@pourpath.com with your brand, your bottles and what you need. It helps to have your sell sheet, label approvals (COLAs), photos and how your bottles reach California today. We reply by email, Monday – Friday, 9 AM – 6 PM PT.

Work with us

Ready to take your brand to the next level?

Tell us about your bottles and what you need. It takes about two minutes, and we reply by email.

What happens next

1. Send this form: About two minutes. Pick what you need; everything else is optional.
2. We reply by email: From support@pourpath.com, Monday – Friday, 9 AM – 6 PM PT.
3. A call, then a plan and a price: If it’s a fit, we set up a call and send a plan and a price for you to approve before any work starts.

Who we work with

• Spirits brands and craft distilleries.
• Importers and their portfolios.
• Other beverage brands, retailers and private clubs, case by case.

Helpful to have (not required): your sell sheet, label approvals (COLAs), product photos, and how your bottles reach California today.

Prefer email? support@pourpath.com · Monday – Friday, 9 AM – 6 PM PT. Send sell sheets and photos there too; the form doesn’t take attachments.